The Brief
Barracudos develops, manufactures and distributes innovative food and beverages to promote a healthy lifestyle. Their first product is a protein vitamin water, which comes in four delicious flavours. For the launch of this product a responsive, CMS powered website was required. As well as displaying the products the site also needed to showcase what Barracudos stood for as a brand and lifestyle.The initial aim of the website is to showcase the drinks to stockist, at a later phase the focus will shift to a more B2C focus, once the product is more established.
The Process
After discussing the sites goals and content requirements we decided a clean and clear website with an injection of colours from the brand and the products was the right path to take. Strong lifestyle images would be used to compliment the product images and enhance the healthy lifestyle image.
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