Elentra Designs by Nimi Heins, a ladies’ clothing boutique based in Alappuzha, Kerala, approached us to establish a premium online presence. They faced challenges with visibility and e-commerce functionality. By designing a responsive, SEO-friendly Shopify website, we expanded their brand’s reach, improved user engagement, and enhanced sales potential. Post-launch metrics showed a 65% increase in organic traffic and a 40% boost in average order value.
Client Background
Elentra Designs by Nimi Heins is a Kerala-based women’s fashion brand specializing in kurtis, sarees, salwar suits, and festive wear. Initially, the business operated solely through social media platforms, manually handling inquiries and orders. While this provided initial traction, the model limited scalability, trust, and customer convenience.
Challenges
As Elentra Designs prepared to scale within India’s competitive e-commerce market, several challenges emerged:
- Payment Gateway Complexity: Indian customers expected flexible payment modes such as UPI, net banking, and wallets, but social media selling lacked this integration.
- Mobile-First Shoppers: With over 70% of users browsing on mobile devices, optimizing for fast, seamless mobile performance was critical.
- Product Discovery Issues: Social media posts made it difficult for customers to filter, compare, and explore the full catalog.
- Logistics & Shipping: Managing local deliveries and international shipping requests required reliable integrations with courier partners.
- Brand Credibility: Without a professional storefront, building long-term trust and repeat sales was challenging.
Our Shopify Solution
We developed a custom Shopify store tailored to Elentra Designs’ needs, addressing India-specific and global challenges:
- Mobile-First Design: A fully responsive layout with faster load times and intuitive navigation for mobile shoppers.
- Localized Payment Integration: UPI, debit/credit card, and net banking options integrated seamlessly alongside global payment gateways.
- Custom Product Filters: Easy-to-use filters for size, color, fabric, and category, helping shoppers quickly find relevant products.
- Local & International Shipping Integration: Connected with Indian courier partners for domestic delivery and added support for international orders.
- Enhanced Catalog Experience: Organized collections (Kurtis, Sarees, Dresses, Onam Specials) with clear product details, high-quality images, and secure checkout.
- Marketing & Engagement Tools: Newsletter sign-ups, social media integration, and SEO optimization for organic search visibility.
Results Achieved
The Shopify migration delivered measurable improvements:
- Sales Growth: Online sales increased by 80% within the first months, compared to the previous social-media-only approach.
- Conversion Rates: Secure checkout and professional UI improved conversion rates by over 35%.
- Customer Engagement: Introduction of filters, mobile optimization, and trust signals led to a 40% increase in repeat sessions.
- Organic Traffic: SEO-friendly structure and optimized content improved website visibility, driving a 50% uplift in organic search traffic.
- Operational Efficiency: Automated order and inventory management reduced manual errors and improved delivery timelines.
Future Growth Opportunities
Elentra Designs can continue to scale with:
- Loyalty & Rewards Programs to encourage repeat purchases.
- Multi-Currency Support for international expansion.
- AR-based Virtual Try-On for an enhanced fashion shopping experience.
- Advanced Analytics & Personalization to drive data-driven marketing campaigns.
Client Testimonial
“Excellent work done on my Shopify website. The team was supportive, creative, and delivered everything on time. My customers are very happy with the new site!”
Conclusion
By partnering with us for a custom Shopify solution, Elentra Designs successfully transformed from a social-media-driven business into a scalable, professional online store. Within months, the brand achieved an 80% increase in sales, improved customer engagement, and boosted organic traffic.
This case study reflects our role as a leading Shopify development partner in India, delivering tailored, mobile-first, and locally adapted solutions that empower fashion and lifestyle brands to thrive in the competitive e-commerce landscape
FAQ
Q: What platform was used for the Elentra Designs website?
A: Shopify was chosen for its reliability, scalability, and e-commerce features.
Q: How long did the redesign take?
A: The complete project, from planning to launch, was completed in 4 weeks.
Q: What were the main SEO strategies?
A: We used keyword-rich metadata, optimized URLs, structured data, and image alt tags.