SEO checklist

SEO & AIO Made Simple

Search Engine Optimization (SEO) often seems complicated, but in reality, it’s about getting the fundamentals right and staying consistent. AIO (AI-powered Optimization) is the next step, helping businesses adapt faster to Google’s evolving algorithms and AI search results.

On this page, we’ve broken SEO into clear, actionable checklists covering Basics, Keyword Research, Technical SEO, On-Page Optimization, and Off-Page Strategy. Whether you’re a beginner or looking to refine your approach, these steps—combined with the latest AI tools—will help improve your site’s visibility, rankings, and long-term growth.

  • SEO Basics
    • Set up Google Search Console and Bing Webmaster Tools
    • Set up Google Analytics 4 (with AI insights)
    • Create a Robots.txt file
    • Check Search Console for manual actions
    • Make sure your website is indexed
    • Submit Sitemap XML & monitor indexing
    • Set up AI-powered SEO monitoring dashboards
  • Keyword Research
    • Identify your competitors
    • Find your main “money keywords”
    • Find long-tail keyword variations
    • Create a keyword map
    • Analyze the intent of ranking pages
    • Identify questions being asked (use “People Also Ask” + AI tools)
    • Check keyword difficulty & traffic potential
    • Use AI tools for content gap analysis
  • Technical SEO
    • Use HTTPS everywhere
    • Check for duplicate versions of your site
    • Find & fix crawl errors
    • Improve site speed (Core Web Vitals)
    • Fix broken internal & outbound links
    • Fix HTTP links on HTTPS pages
    • Make the site mobile friendly
    • Use SEO-friendly URL structures
    • Add structured data / schema markup
    • Check page depth
    • Fix temporary 302 redirects
    • Remove redirect chains & loops
    • Set up AI-based site health monitoring
    • Enable AI log analysis to detect crawl issues
  • On-Page & Content
    • Fix duplicate or missing meta descriptions
    • Fix duplicate, missing, or truncated title tags
    • Check & fix multiple H1 tags
    • Optimize titles, meta tags, and page content
    • Run a content audit & prune thin content
    • Optimize images (naming, ALT tags, compression)
    • Improve internal linking
    • Fix keyword cannibalization
    • Find & fix orphaned pages
    • Keep content up to date
    • Use AI for meta descriptions & FAQs
    • Leverage AI for semantic keyword suggestions
    • Optimize for AI Search/Google SGE visibility
  • Off-Page SEO
    • Analyze competitor link profiles
    • Conduct a link intersect analysis
    • Turn unlinked brand mentions into backlinks
    • Find new link building opportunities
    • Set up and optimize Google My Business
    • Encourage & manage online reviews
    • Promote on social channels (Facebook, Twitter, LinkedIn, YouTube)
    • Monitor brand mentions with AI tools
    • AI-assisted outreach for guest posting
    • Build topical authority with AI content clusters

Last modified: September 21, 2025