A lot of people think that SEO is a complicated and mysterious process. But, in reality, it is not that complicated. There are many factors that contribute to the ranking of a website on search engines. The most important thing to remember is that you need to have good content on your website with keywords in the right places.
Set up Google search console and Bing Webmaster tools
Watch VideoSet up Google Analytics
Watch VideoCreate a Robots.txt file
Check Search Console for manual actions
Make sure that your website is indexed
Identify your competitors
Find your main 'money keywords
Find long-tail keyword variations
Create a keyword map
Analyze the intent of pages that rank
Identify questions that are being asked
Understand how difficult it is to rank for target keywords
Make sure you are using HTTPS
Check for duplicate versions of your site
Find & fix crawl errors
Improve site speed
Fix broken internal & outbound links
Find and fix HTTP links on HTTPS pages
Make it mobile friendly
Use an SEO-friendly URL structure
Add structured data
Check the page depth
Check temporary 302 redirects
Find and fix redirect chains & loops
Find & fix duplicate, missing meta descriptions
Fix duplicate, missing & truncated title tags
Find and fix multiple H1 tags
Improve title & meta tags, and page content
Run a content audit and prune content
Optimize images (naming, ALT tags, size)
Improve internal linking
Find & fix keyword cannibalization
Find & fix orphaned site pages
Is your content up to date?
Analyze your competitor's link profile
Conduct a link intersect analysis
Turn unlinked mentions into links
Find new link building opportunities
Set up and optimize Google My Business