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Shopify Launch Checklist — A Simple Guide to Going Live

Published on September 20, 2025  |  Last updated on September 20, 2025
Shopify launch checklist — a simple guide to going live with e-commerce

So, you’re ready to launch your brand new Shopify store? Exciting! But before you hit that go-live button, let’s ensure everything is in order with this simplified Shopify launch checklist.

  1. Custom Domain: Connect a custom domain to your store for better brand recognition and trust.
  2. Product Data Accuracy: Double-check that all product information is accurate, including descriptions, images, pricing, tax, and shipping settings.
  3. Copy and Visuals: Proofread your site content for errors and ensure your theme looks good on all devices.
  4. Test Hyperlinks: Make sure all links work correctly both before and after going live.
  5. Payment Checks: Test the checkout process, including credit card payments, discount codes, and international sales features.
  6. Email Notifications: Customize and test email notifications, including order confirmations and shipping updates.
  7. Shipping Rates: Confirm that shipping rates are accurate and applied correctly during checkout.
  8. Tax Rates: Check that taxes are configured correctly for your products.
  9. Form Testing: Ensure all forms, including contact and mailing list forms, are working correctly.
  10. Legal Notices: Have the necessary legal notices in place, including terms and conditions, privacy policy, and cookies notice.
  11. Analytics: Install and verify an analytics tool, such as Google Analytics, to track your store’s performance.
  12. Remove Unused Apps: Remove unnecessary Shopify apps to improve site speed and user experience.
  13. Enable Two-Factor Authentication: Enhance security by enabling two-factor authentication.
  14. Add Favicon: Don’t forget to add a favicon for better brand representation.
  15. Optimize for SEO: Review your site’s SEO, use the right keywords, and ensure fast loading times.
  16. Marketing Plan: Develop a marketing strategy covering social media, content marketing, online advertising, and SEO.
  17. Remove Password Protection: Disable password protection to make your store live.
  18. Get Customer Feedback: Continuous improvement is key, so gather customer feedback and refine your store based on user experiences.

Best of luck with your store launch!