Shopify Launch Checklist — A Simple Guide to Going Live

Shopify launch checklist — a simple guide to going live with e-commerce

So, you’re ready to launch your brand new Shopify store? Exciting! But before you hit that go-live button, let’s ensure everything is in order with this simplified Shopify launch checklist.

  1. Custom Domain: Connect a custom domain to your store for better brand recognition and trust.
  2. Product Data Accuracy: Double-check that all product information is accurate, including descriptions, images, pricing, tax, and shipping settings.
  3. Copy and Visuals: Proofread your site content for errors and ensure your theme looks good on all devices.
  4. Test Hyperlinks: Make sure all links work correctly both before and after going live.
  5. Payment Checks: Test the checkout process, including credit card payments, discount codes, and international sales features.
  6. Email Notifications: Customize and test email notifications, including order confirmations and shipping updates.
  7. Shipping Rates: Confirm that shipping rates are accurate and applied correctly during checkout.
  8. Tax Rates: Check that taxes are configured correctly for your products.
  9. Form Testing: Ensure all forms, including contact and mailing list forms, are working correctly.
  10. Legal Notices: Have the necessary legal notices in place, including terms and conditions, privacy policy, and cookies notice.
  11. Analytics: Install and verify an analytics tool, such as Google Analytics, to track your store’s performance.
  12. Remove Unused Apps: Remove unnecessary Shopify apps to improve site speed and user experience.
  13. Enable Two-Factor Authentication: Enhance security by enabling two-factor authentication.
  14. Add Favicon: Don’t forget to add a favicon for better brand representation.
  15. Optimize for SEO: Review your site’s SEO, use the right keywords, and ensure fast loading times.
  16. Marketing Plan: Develop a marketing strategy covering social media, content marketing, online advertising, and SEO.
  17. Remove Password Protection: Disable password protection to make your store live.
  18. Get Customer Feedback: Continuous improvement is key, so gather customer feedback and refine your store based on user experiences.

Best of luck with your store launch!

Arul M Joseph — Web Designer Kozhikode Kerala

Written by

Shopify Partner & Web Designer  ·  Kozhikode, Kerala  ·  Since 2011

Arul M Joseph is a certified Shopify Partner and freelance web designer based in Kozhikode, Kerala, India — with 14+ years of professional experience since 2011 and 500+ websites delivered across India, UAE, UK, US, and Australia. He founded arulmjoseph.com as a solo practice in 2011, growing it into a government-registered MSME (Udyam No: UDYAM-KL-08-0062793) serving small businesses, eCommerce brands, and global clients. His work spans Shopify store development, WordPress websites, WooCommerce stores, Laravel web applications, and technical SEO. Featured projects include the SDE Calicut University portal, Revathi Kalamandir, and actor VK Sreeram's official website. Based in Kozhikode, Kerala. Verified on GoodFirms and the Shopify Partner Directory.