Understanding Shopify Subscription Plans and Associated Costs for Your E-commerce Business

When starting an online store or considering a switch to a new e-commerce platform, one of the first decisions you’ll face is selecting the right subscription plan. Shopify offers a range of subscription plans, each tailored to different business needs and budgets. In this article, we’ll break down the various Shopify subscription plans and associated costs, including currency conversion rates, to help you make an informed decision for your e-commerce venture.

Shopify is a popular e-commerce platform known for its ease of use, wide range of features, and scalability. It provides a robust foundation for businesses of all sizes, making it a top choice for entrepreneurs and established enterprises alike.

Shopify Subscription Plans: An Overview

Shopify offers three main subscription plans: Basic, Shopify, and Advanced. Additionally, there’s a Lite plan, which is suitable for those looking to sell on social media or integrate a “Buy” button on their existing website. Let’s take a closer look at each plan and its features:

1. Shopify Basic

  • Cost: $29 per month
  • Best For: Small businesses or entrepreneurs looking to establish an online presence.
  • Key Features:
    • Fully functional online store.
    • Support for an unlimited number of products.
    • Abandoned cart recovery.
    • 24/7 customer support.

2. Shopify

  • Cost: $79 per month
  • Best For: Growing businesses with a focus on expanding their online presence.
  • Key Features:
    • Everything in the Basic plan, plus:
    • Professional reports.
    • Lower credit card processing rates.
    • Gift cards.

3. Shopify Advanced

  • Cost: $299 per month
  • Best For: Established businesses or those with advanced e-commerce needs.
  • Key Features:
    • Everything in the Shopify plan, plus:
    • Advanced report builder.
    • Real-time carrier shipping.
    • Third-party calculated shipping rates.
    • Unlimited 15 staff accounts.

We recommend the Lite plan for businesses just starting out, the Basic plan for small businesses aiming to establish an online presence, the Shopify plan for those looking to expand, and the Advanced plan for established businesses with advanced e-commerce needs.

Feature Basic Plan Shopify Plan Advanced Plan
Monthly Subscription Cost $29 $79 $299
Online Store
Unlimited Products
Abandoned Cart Recovery
24/7 Customer Support
Professional Reports
Lower Credit Card Rates
Gift Cards
Advanced Report Builder
Real-time Shipping Rates
Third-party Shipping Rates
Unlimited Staff Accounts Unlimited (15)

Associated Costs

While the monthly subscription fee is a significant factor, it’s essential to consider additional costs when running an online store with Shopify:

1. Transaction Fees:

  • Shopify charges a transaction fee for each sale made through your store. The fees vary based on the subscription plan:
    • Shopify Basic: 2.0%
    • Shopify: 1.0%
    • Shopify Advanced: 0.5%

2. Credit Card Rates:

  • When you use a credit card provider other than Shopify Payments, there may be additional credit card processing fees. These fees can vary depending on the credit card provider and your location.

3. Currency Conversion Rates:

  • If you sell products in different currencies, be aware of Shopify’s currency conversion rates. Shopify will automatically convert the currency of the order based on your store’s default currency.

4. Free Trial:

  • It’s worth noting that Shopify offers a 14-day free trial so that businesses can try out the platform before committing to a plan. This trial allows you to explore Shopify’s features and ensure it’s the right fit for your e-commerce needs.


Shopify’s transparency in its pricing structure, combined with its variety of plans and features, makes it a powerful platform for e-commerce businesses of all sizes. Understand the costs associated with your chosen plan, and you’ll be well-prepared to launch and grow your online store successfully.

In summary, Shopify offers a user-friendly and scalable solution for online businesses. Its subscription plans cater to a wide range of needs, and its associated costs are transparent. With the added benefit of a 14-day free trial, Shopify provides an excellent platform to kickstart or expand your e-commerce venture. Visit the Shopify Pricing Page to explore and select the plan that aligns with your business goals.
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Last modified: December 2, 2023