Website content – Must have pages and content for a website

When it comes to structuring a business website, there are several key pages that are commonly included. While the specific structure may vary depending on the nature of the business, here is a suggested framework for organizing your business website:

  1. Home Page:
    The home page serves as the main entry point to your website. It should provide a brief overview of your business, including key features, products, or services. Consider including a compelling headline, captivating images, and a clear call-to-action to guide visitors to other important pages.
  2. About Us:
    The “About Us” page provides an opportunity to tell the story of your business, its mission, and values. You can highlight the history, team members, expertise, and any unique aspects that set your business apart from competitors. Include relevant information that builds trust and credibility with visitors.
  3. Products or Services:
    This page is dedicated to showcasing your products or services. Depending on your business, you may have separate pages for different categories or individual pages for each product/service. Include high-quality images, detailed descriptions, pricing information, and any other relevant details that help potential customers understand what you offer.
  4. Testimonials or Case Studies:
    Testimonials and case studies can provide social proof and build trust with your audience. Include a page or section where you highlight positive feedback, reviews, or success stories from satisfied customers. This can help potential customers gain confidence in your business and its offerings.
  5. Contact Us:
    Make it easy for visitors to get in touch with you by including a dedicated “Contact Us” page. Provide contact information such as your business address, phone number, email address, and social media links. You can also include a contact form to allow visitors to send inquiries directly from your website.
  6. Blog:
    If you plan to regularly publish articles or industry-related content, consider adding a blog section to your website. This can help attract and engage visitors, establish your expertise, and improve your website’s search engine optimization (SEO). Organize blog posts by categories and provide an archive for easy navigation.
  7. FAQ:
    An FAQ (Frequently Asked Questions) page can address common queries and provide quick answers to visitors. Anticipate the questions your customers may have and provide clear and concise answers. This can save time for both your customers and your customer support team.
  8. Privacy Policy and Terms of Service:
    To comply with legal requirements and ensure transparency, include links to your privacy policy and terms of service pages. These pages outline how you handle user data, the terms and conditions of using your website, and any other relevant policies.
  9. Additional Pages:
    Depending on your business and industry, you may need additional pages such as a portfolio, gallery, client list, pricing, resources, or a dedicated e-commerce section. Tailor your website structure to meet the specific needs of your business and target audience.

Remember to create a navigation menu or menu bar that appears on every page, allowing visitors to easily navigate between different sections of your website. Make sure your website is visually appealing, mobile-friendly, and optimized for search engines to enhance user experience and maximize its effectiveness.

Having good content on your website is important for both SEO and user experience. It is not enough to just write content, you need to plan it out in advance. The process of planning your content can be broken down into 4 steps:

1) Brainstorming – Generate ideas for the content

2) Research – Find information about the topic / Subject 

3) Planning – Decide what will be included in the website content

4) Writing – Create the Content

Essential pages / content for your website

A website is a representation of a business. It is the first thing that people notice about your business and it should have all the necessary pages to provide information about your company.

The following are some of the must-have pages in a professional business website:

  1. About your company (300-word minimum )
    Example(check the link): Shalini Misra | Luxury Interior Design Studio | London
  2. Vision and mission statement ( if any)
    Example(check the link): Mission and Vision | Dana Incorporated
  3. Your services/products details ( Heading and description for each service/products)
    Example(check the link): Interior Architecture & Design Services | London | Shalini Misra
  4. Address (location, phone, email google map link)
    Example(check the link): Federation of Master Builders | Contact us | Federation of Master Builders (
  5. Gallery image (if any)
  6. Terms and conditions / Privacy policy (if any)

    Generate privacy policy:
    Generate Terms and condition:
  7. FAQ (If any)
    Example(check the link): Frequently Asked Questions

Do not copy content from another website (Important)

It is a common practice for people to copy content from other websites and use them as their own. This is called plagiarism. It is a punishable offense in some countries and also it affect your page ranking.

Read more about this issue

Tips for creating high quality, engaging content (SEO copywriting)

SEO copywriting is a type of copywriting that is specifically designed for content to be optimized for search engine rankings.

Read more about SEO Content writing

How to organise & create your website content