Top 12 Successful Digital Marketing Tips for 2020 (Updated)

Last modified: July 1, 2020 and is filed under Digital Marketing

Successful Digital Marketing is the only way to the success of your business in the coming years. Worried, hearing this? It is a fact. If you are still not to digital marketing of your business, let me say, you are late.
Let the figures speak. According to some latest statistics, 64% of online shoppers report that a video on social media helped them make their decision on buying.
Furthermore, companies and corporates are investing 51% of their budget into mobile ads.
According to a survey conducted by Content Marketing Institute, one of the leading global content marketing education and training organizations, social media has become the most popular and effective content marketing tactic as reported by 90% of B2C businesses.
Successful digital marketing is the key, dude. Here I tell you 12 proven digital marketing tips you can use to grow your business and take it to the next level.

12 Proven Successful Digital Marketing Tips

Do your research

Successful digital marketing needs thorough research and careful study. Most of the small business owners fail in this aspect and are not aware of its significance.
This first step is, actually, the real step to success.
Researching and studying how your competitors are performing and how the successful businesses run utilizing the amazing benefits of digital marketing will give you an insight into what to do, where to do and when to do.
As Albert Szent-Gyorgyi famously said, “research is to see what everybody else has seen and to think what nobody else has thought.”

Know your target group

Knowing your target group is also important to plan your digital advertisement strategies. This will help you be precise and focus on specific platforms and strategies.
Being precise and staying focused is very important in online advertisement success. When we are clear on our target group, we will be able to reach them effectively using social networks that matter to them.

Watch the trend

Successful digital marketing also needs your valuable time. Spend more time carefully watching the new trends in your industry. It is very okay to copy successful trends and use them in your own way.
There are a lot of ways to stay tuned to the evolving trends of your business. Following social media like Twitter, Facebook, and Instagram is one more effective of them. Reading magazines and journals published in your industry is also useful.
Choose the most successful companies operating in the same industry and closely watch their online marketing strategies.

Have a digital marketing plan

After careful research, setting your target, and watching new trends, now it is time to make a digital marketing and advertisement plan according to your finding and understandings.
Successful digital marketing requires accurate and precise plan to help you run the business determined.
The plan should include the time you spend for the purpose, the money you invest and the platforms you prefer.
As famous Alan Lakein perfectly put, “failing to plan is planning to fail”. So, try hard to not plan to fail.

An awesome website to tell your stories

Now, you need an awesome website, if not yet, to tell you’re amazing stories. An effective website is essential for your business’s growth and it is the most powerful tool that can be used for establishing yourself as a strong online force.
Website design matters most.
According to a study by Stanford Persuasive Technology Lab, 75% of customers admit to making judgments about a company’s quality and credibility based on their website’s design.
Study what makes a website a powerful tool to grow a business or consult with a digital marketing company.

Start Blogging

Successful digital marketing can never exclude blogging from the strategy list. As per the surveys, business blogging is steadily on the rise. B2B companies with a blog receive more leads than those that don’t.
HubSpot survey reports that 53% of marketers say blogging is their top content marketing priority.
Another report from Social Media Examiner says that in 2017, 66% of marketers reported using blogs in their social media content.
Starting a blog on your site will help you have consistent conversation with your customers and keep the relationship strong forever.
Have a posting strategy and schedule.

Use video

Video marketing is one of the most popular tactics marketers and advertisers use today. Video is more popular among consumers than any other type of content as it is more engaging and more memorable.
Statistics will tell you the impact. HubSpot found that 78% of people watch online videos every week, and 55% view online videos every day.
According to Cisco, by 2020, online videos will make up more than 80% of all consumer internet traffic.
Make a powerful video to share your story with the customers. One minute of video is worth 1.8 million words, as per Forrester Research.

Make a strong presence in social media

In today’s world where social networking sites are having a powerful hand in online marketing, never try to turn a deaf ear to such platforms.
Reports say that 71% of customers who have had a good social media experience with a brand are likely to recommend it to others.
Make a strong online presence on all possible social media platforms from Watsapp, Twitter, Facebook, YouTube, Pinterest, Google+, Instagram, etc.
Facebook reports that more than 50 million small businesses using Facebook Pages to connect with their customers.

Be friend with mobile

Successful digital marketing must have this tip. The latest survey from Statista has observed that globally mobile traffic owns a larger share of internet usage than desktop traffic.
In 2018, 52.2% of all worldwide online traffic was generated through mobile phones.
According to the studies, over one-third of online sales are happening using a smartphone or a tablet. Being friend with mobile will surely help you grow better. You know what I mean.

Search Engine Optimization is a must

Search Engine Optimization- SEO is one of the best strategies you can use for a successful digital marketing plan.
According to studies on SEO impact, 57% of B2B marketers stated that SEO generates more leads than any other marketing plan.
Through some basic but effective SEO techniques like press release marketing, blogs, Adword analysis, article marketing, etc., you can easily bring your online business on the top of Google ranking and other popular search engines.

Local Influencers can make a huge impact

Successful digital marketing strategies also include influencer marketing. Influencer marketing has allowed marketers to gain access to sizeable, highly-targeted audiences to promote their products and business.
Influencer marketing is relatively new in digital marketing. It means that you pay or inspire influential people in your niche to promote your products and services on social media platforms.
According to surveys, 49% of customers depend on influencer recommendations.

Turn to Email marketing

Studies recommend email marketing as one of the powerful and successful digital marketing ways to establish a strong online presence. According to surveys, Email is the third most influential source of information for B2B audiences.
Companies from small to big corporates use Email as an effective channel to market their services. 59% of B2B marketers were reported saying email is their best tool in terms of revenue generation.
According to Mailigen, 89% of marketers said that email was their primary channel for lead generation.

Take Benefit from These Successful Digital Marketing Tips

In short, without a successful digital marketing plan and strategy, it will be difficult to survive in the coming years. This is the right time to spend some time and give a deep thought on it. Get a dairy, make a plan, work on it, and stay focused.

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arulmjoseph

My name is Arul m Joseph. I am, for the last ten years, a freelance web designer, web developer, and lecturer based in India. Read More